Monday, June 18, 2007

Fida Film Ad Campaign

Fida Film acquires theatrical, home video and television domestic rights for foreign films in Turkey and also started feature film production recently. The aim of this campaign is to make people realise that when movies are concerned, the entertainment aspect lasts even after the film ends on silver screen. People play “charades” and try to explain/guess the name of a movie -most probably brought to them by Fida Film- by using just body gestures. The campaign makes use of illustrations to visualise those body gestures in viewers mind.

Advert title(s): Born on the screen, lives in memories: Cinema
Advertising Agency :GREY Istanbul, Istanbul, Turkey ;Creative Director: Tugbay Bilbay, Engin Kafadar, Tevfik Semsi Naipoglu; Art Director: Caglar Biyikoglu | Copywriter: Tugbay Bilbay |Illustrator: Caglar Biyikoglu |Typography: Engin Kafadar

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